Global Business Plan, Hallmark Greeting Cards in Spain Assignment

Global Business Plan, trademark greet Cards in Spain - Assignment ExampleSpains two main(prenominal) cities, Madrid and Barcelona have a good number of shopping malls in the towns and their outskirts. These shopping malls are popular among the majority of tourists visiting Spain. This potential new grocery presents Hallmark with risks like currency fluctuations, infra anatomical structure, and another market risk. The company has analyzed Spains political-legal environment and come up with a global company structure to accommodate it. An international promotion strategy can give the company advantage over its potential competitors (Grover, 2007).The competition mainly consists of two companies, Stockwell Greetings, and International Greetings. Hallmark looks to utilize its brands strong presence in other European countries and its experience in global markets to have an advantage over the competitors. industrial technology and chemical products are Spains top exports (Quora.com, 2014). The company has assessed the economic environment and forecasted the potential start-up costs involved. Start-up costs include takeovers and Foreign Direct investment funds (FDI). Financing is to be done internally through grants (Quora.com, 2014).The market size for address cards in Spain is relatively large. It is that over 7 billion greeting cards are buyd every year. Total revenue generated from greeting card sales are said to be over 7.5 billion. 90% of Spanish households bribe greeting cards every year. An average household purchases 30 greeting cards annually. Women account for a noteworthy percentage of greeting card purchases. Women purchase over 80% percent of the total sales while Spanish men only buy greeting cards on special events (Grover, 2007).Greeting cards appeal mainly depends on a proper understanding of the customers culture. Translation errors brought up by direct translation have a significant