Marketing :: essays research papers

The Brand/Product1.Attributes The attributes are the crops primary characteristics, both material and functional. They are what the consumer might recognize first nigh the product done the five senses. The physical attributes are what make the product what it is. They are scent, grain, package, contents, concoction and price. The functional attributes are shown by how the products work. They include sun protection, moisture for the pare down and an attractive promotion.2. Benefits     Benefits are what the actual product attributes can do for the consumer. It is essential to make these benefits variant from the competitions. tout ensemble(prenominal) physical attribute possesses certain benefits that requite the consumers wants. The scent of our product is what makes our coating so different. None of our competition brands take on a scented sun tan lotion on the grocery store that is targeted at our segment the only other is Coppertone Kids varietie s (5). Our lotion comes in a very appealing scent that makes the consumer feel comfortable and excited about putting sun tan lotion on their bodies. There is no overbearing or strong oily scent like several(prenominal) lotions, and there is no fake odor like the "coconut" whipstitch oils that are on the market today (1). All of this was taken into regard when we came out with our light, refreshing and mild- scented fragrance called "Summer Rain." All of our varieties of lotion will be in this scent because it is one that can be appealing to all different types of quite a little, non just our target market.The texture is non-oily and does not feel too heavy on the skin. This is important because when people use our product, they will be pleased that they do not prevail to worry about clogs pores that may lead to acne. It also leaves the skin opinion healthier because of the natural moisturizers. Our lotion comes in three different varieties for different skin t ypes. We have lotion for normal skin, dry skin, and oily skin. Each lotion has certain amounts of Vitamin E, aloe and vera and other moisturizers so that the skin will " ever return to its natural balance" as it is used (4).The contents of our product are always organic and pure. We use only the finest and botanical ingredients, all carefully tested for purity and effectiveness. (4) This makes the product safer to use for the consumer and for the earth. It is clean and refreshing, not oily and irritating.